Of course there’s the obvious point that a website is going to find it very difficult, if not completely impossible, to recreate the magic, decadence, debauchery and – in some corners just off The Strip – seediness of a weekend in Vegas. After all, this is an online casino the likes of which we’ve all seen a million times before, but the name itself invokes something far more engaging, engrossing and all-encompassing in the world of gambling and winning- the planet’s number one destination for those looking to put a wager or two on. With this in mind you have to wonder if This Is Vegas was created by scribes.

It’s something writers do frequently in their work as it’s an easy way of trying to get across a point in the most succinct form possible, and long may it continue. There’s nothing like taking advantage of an established reputation to try and set the scene.